Sale

(340 products)

The sale collection gathers every discounted product that has stock to sell, across bikes, apparel, components, lights, nutrition and recovery. Every item here carries a genuine reduction against its usual price, and the reduced price is what you see on each product page.

Read more: how our discounts are structured and what moves fastest

How the discount tiers work

Rather than one flat sale, stock is grouped by how deep the reduction is. Mega Deals carries the sharpest cuts at 41 to 69 per cent off, Big Savings Zone covers 31 to 40 per cent, Smart Picks 21 to 30 per cent, Everyday Discounts 11 to 20 per cent, and Small Discounts up to 10 per cent. If you want the biggest reductions first, start at Mega Deals and work down.

Which categories have the most reduced stock?

Apparel and eyewear usually make up the biggest share of the sale, because styles and colours change between seasons and the last few sizes of a line get reduced to clear. Bikes appear regularly too, across road, hybrid and mountain models, typically when a new model year arrives. Use the filters to narrow the page by category, size or brand.

Is a discounted bike last season's model?

Often, and that is usually the point. Reductions on bikes typically reflect a model-year changeover rather than any difference in condition, so the frame, groupset and warranty are unchanged. Each product page lists the exact specification so you can compare it against the newer model.

How long does sale stock last?

This collection is generated automatically from live inventory, so an item leaves the page the moment its last unit sells or its price returns to normal. Popular sizes in apparel and the sharpest bike reductions tend to clear first. Nothing needs a code at checkout, the reduced price is what you see, and the product page always shows exactly what is left.

Not sure which reduced item is right for you? Ask TBA Guide, our chat assistant.

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Frequently Asked Questions

Do I need a discount code for sale items?

No code is needed. Every price shown in the sale collection is the reduced price already applied, so what you see on the product page is what you pay at checkout. The depth of each reduction varies by item, and it decides which tier collection the product appears in, from Small Discounts up to Mega Deals.

Are sale bikes new or ex-display?

All bikes in the sale are new and unused, and they carry the same manufacturer warranty as full-price stock. Discounts on bicycles usually reflect a model-year changeover rather than condition, so the frame, groupset and finish are exactly as specified. The product page lists the full specification, so you can compare a reduced model directly against the current one.

How often does the sale collection change?

It updates continuously because it is generated from inventory and pricing rather than curated by hand. A product appears the moment its price is reduced and it has stock, and it disappears as soon as the last unit sells or the price returns to normal. That means the set of products you see today may differ tomorrow.

Can I return a sale item?

Sale items follow the same returns policy as full-price purchases, so a reduction does not change your rights. The usual conditions apply around unused condition and original packaging, and our full terms are set out in the refund and return policy linked in the footer. Consumables such as nutrition and any fitted component are the usual exceptions.

Which sale category has the deepest discounts?

Mega Deals holds the sharpest reductions, at 41 to 69 per cent off, followed by Big Savings Zone at 31 to 40 per cent. Smart Picks, Everyday Discounts and Small Discounts cover shallower reductions. Each tier is filtered automatically to discounted products with stock, so start at Mega Deals if you want the biggest savings first.