Sram Force E1 Purple 12 Speed Chain

The SRAM Force E1 Purple 12 Speed Chain is built for riders who demand performance without compromise. Lighter, stronger and more durable than previous generations, it adds a bold visual edge while delivering proven drivetrain efficiency.

Flattop Technology for Quiet, Reliable Shifting: SRAM’s Flattop technology creates a narrower, stronger chain profile that runs quieter and lasts longer. This design improves chain strength while ensuring smooth, precise shifts across long rides and repeated gear changes.

Engineered for Modern Road and Gravel Drivetrains: The Force chain is fully compatible with 12-speed road and 13-speed gravel cassettes, making it a versatile choice for performance-focused builds. Its design supports consistent engagement and reliable power transfer under load.

Built for Durability With Reduced Weight: Hard chrome–plated inner link plates and rollers significantly reduce wear and extend service life. Cut-outs in both inner and outer plates lower overall weight without sacrificing strength, helping maximize drivetrain efficiency.

Available in 114 and 126 link options, the chain includes a Flattop PowerLock for secure, tool-free installation. Designed to perform ride after ride, it’s the ideal upgrade for fast, reliable shifting style.

We ship across India. Shipping is free on orders above ₹2,000, and ₹99 is charged on orders below ₹2,000. Cash on Delivery is available for orders up to ₹20,000, with additional COD charges based on order value. Most orders are delivered within 3–6 working days, though delays may occasionally occur. Please note that most Shimano products may take longer to ship. View full shipping policy.

Returns can be initiated within 7 days of delivery. Items must be unused, in original condition, and returned with all tags and packaging intact. Returns are available only on select categories such as apparel, helmets, jerseys, gloves, and similar items. Wetsuits and products discounted above 5% are not eligible for return.

Returns are not accepted for compatibility-related issues unless the product description on our website was incorrect. Return shipping must be arranged by the customer, as pickup is not available.

For eligible returns, you can choose an exchange, store credit, or a monetary refund. Refunds are processed after deduction of applicable shipping and transaction charges. Order cancellations are only possible before the order is processed. View full Return & Refund Policy.