High-Efficiency 12-Speed Chain for Speed and Durability
Description
Description
The SRAM Force E1 Purple 12 Speed Chain is built for riders who demand performance without compromise. Lighter, stronger and more durable than previous generations, it adds a bold visual edge while delivering proven drivetrain efficiency.
Flattop Technology for Quiet, Reliable Shifting: SRAM’s Flattop technology creates a narrower, stronger chain profile that runs quieter and lasts longer. This design improves chain strength while ensuring smooth, precise shifts across long rides and repeated gear changes.
Engineered for Modern Road and Gravel Drivetrains: The Force chain is fully compatible with 12-speed road and 13-speed gravel cassettes, making it a versatile choice for performance-focused builds. Its design supports consistent engagement and reliable power transfer under load.
Built for Durability With Reduced Weight: Hard chrome–plated inner link plates and rollers significantly reduce wear and extend service life. Cut-outs in both inner and outer plates lower overall weight without sacrificing strength, helping maximize drivetrain efficiency.
Available in 114 and 126 link options, the chain includes a Flattop PowerLock for secure, tool-free installation. Designed to perform ride after ride, it’s the ideal upgrade for fast, reliable shifting style.
Features
Features
Specifications
Specifications
Shipping Policy
Shipping Policy
We ship across India with free shipping on orders above ₹2,000 (₹99 for orders below ₹2,000). Cash on Delivery is available up to ₹20,000, with additional COD fees based on order value. Orders typically arrive within 3–6 working days, though delays may occur.
Note: Most Shimano products may take longer to ship. View full shipping policy
Returns & Refunds
Returns & Refunds
Here's a quick overview of our return and refund policy:
- 7-Day Return Window: You can initiate a return within 7 days of receiving your product.
- Eligibility: Items must be unused, in original condition, with all tags and packaging. Only select items like apparel (helmets, jerseys, gloves, etc.) are eligible.
- Non-Returnable Items: Wetsuits and items discounted over 5% are not eligible for returns.
- Compatibility Issues: Returns are not accepted for compatibility-related issues unless the product description on our website was incorrect. If you're unsure, please contact us before ordering.
- Shipping & Processing: Return shipping is to be arranged by the customer. No pickups available.
- Refund Options: Choose between exchange, store credit, or monetary refund (after deductions for shipping and transaction fees).
- Order Cancellations: Only possible before the order is processed.
For full details, visit our Return & Refund Policy page.



