{"title":"Novatec","description":"\u003cp\u003e\u003cspan\u003eNovatec is a Taiwanese brand known for high-quality bicycle hubs and wheel components. Their products offer smooth rolling performance, durability, and reliability for road, MTB, and gravel riders.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"novatec-rear-alloy-hub","title":"Novatec Rear Alloy Hub","description":"\u003cp\u003eIntroducing the Novatec Rear Alloy Hub, the essential component that elevates your cycling experience to new heights. Crafted with precision and designed for performance, this hub delivers on all fronts.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDurable Alloy Construction: \u003c\/b\u003eNovatec understands the demands of cycling and that's why they've crafted this hub from high-quality alloy. It's built to withstand the rigors of the road or trail, ensuring longevity and reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmooth and Efficient: \u003c\/b\u003eWith Novatec, you can expect nothing less than a smooth and efficient ride. This rear hub is engineered to minimize friction, allowing your wheel to spin freely and effortlessly. Say goodbye to unnecessary resistance.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePrecision Engineering: \u003c\/b\u003eNovatec is renowned for its precision engineering and this hub is no exception. Every component is meticulously crafted and assembled to ensure a perfect fit and flawless operation.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eWhether you're a mountain biker or a road cyclist, Novatec has you covered. This hub is designed for versatility and can be seamlessly integrated into a wide range of bike setups.\u003c\/i\u003e\u003c\/p\u003e","brand":"Novatec","offers":[{"title":"24H","offer_id":42814842568865,"sku":"F362TSBT-11S24H","price":2800.0,"currency_code":"INR","in_stock":false},{"title":"28H","offer_id":42814842536097,"sku":"F362TSBT-11S28H","price":2800.0,"currency_code":"INR","in_stock":true},{"title":"32H","offer_id":42814842503329,"sku":"F362TSBT-11S32H","price":2625.0,"currency_code":"INR","in_stock":true},{"title":"36H","offer_id":44607913722017,"sku":"F362TSBT-11S36H","price":2625.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/files\/novatec-rear-alloy-hub-the-bike-affair-241683.jpg?v=1713317170"},{"product_id":"novatec-d982tsbx12-disc-brake-rear-hub","title":"Novatec D982TSBX12 Disc Brake Rear Hub","description":"\u003cp\u003eThe Novatec D982TSBX12 Rear Disc Brake Hub is built to elevate your ride with consistent braking performance, precise handling and sleek design. Whether you’re pushing limits on the trail or gliding over gravel, this hub ensures your rear wheel delivers smooth power and reliable control.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStable and Strong 6-Bolt Design: \u003c\/b\u003eEngineered for disc brake systems, the 6-bolt rotor interface ensures secure braking power and easy compatibility with a wide range of rotors. Combined with 28 spoke holes, it offers a sturdy, responsive connection between your hub and rim.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThru-Axle and Shimano Compatibility: \u003c\/b\u003eDesigned with a 12x142mm thru-axle setup, the D982TSBX12 enhances rear-end stiffness and stability, particularly under load or during aggressive riding. The HG freehub body supports Shimano-compatible 11-speed cassettes, delivering smooth, efficient gear shifts.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLightweight and Durable Construction: \u003c\/b\u003eCrafted from high-quality aluminum alloy, this hub strikes the ideal balance between weight and durability. It’s built to handle tough conditions without adding unnecessary grams to your build.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFinished in a classic black tone, the Novatec D982TSBX12 doesn’t just perform—it looks the part. It’s the perfect upgrade for riders seeking strength, precision and a clean aesthetic in one dependable rear hub.\u003c\/i\u003e\u003c\/p\u003e","brand":"Novatec","offers":[{"title":"24H","offer_id":45230678409377,"sku":"D982TSBX12 24H","price":3600.0,"currency_code":"INR","in_stock":false},{"title":"28H","offer_id":44883704971425,"sku":"D982TSBX12-28H","price":3750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/files\/novatec-d982tsbx12-disc-brake-rear-hub-the-bike-affair-384651.png?v=1743087473"},{"product_id":"novatec-front-alloy-hub","title":"Novatec Front Alloy Hub","description":"\u003cp\u003eThe Novatec A361SBT Front Alloy Hub is crafted for riders who value precision, durability and sleek aesthetics. Whether you're upgrading a custom build or replacing your current hub, this component elevates your bike’s performance and handling on every ride.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStrong and Lightweight Construction: \u003c\/b\u003eMade from high-quality alloy with a stylish anodized black finish, the hub offers the perfect blend of strength and reduced weight. Its 32-hole design supports standard 14-gauge spokes, ensuring compatibility with most modern wheels and robust spoke tension for added reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePrecision Axle for Enhanced Control: \u003c\/b\u003eEquipped with a durable CrMo axle sized at 9x108x100mm, the hub ensures a stable interface between fork and wheel. This configuration provides consistent responsiveness and contributes to confident, predictable handling on varied road conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSignature Novatec Quality: \u003c\/b\u003eWith the iconic Novatec logo and proven engineering, this front hub is designed to meet the expectations of discerning cyclists. Its reliable build and refined performance make it a dependable choice for riders seeking style without sacrificing substance.\u003c\/p\u003e\n\u003cp\u003eA quick-release skewer allows for effortless wheel installation and removal, making this hub especially ideal for cyclists who value on-the-go maintenance or frequently transport their bikes. It simplifies wheel swaps without the need for tools.\u003c\/p\u003e","brand":"Novatec","offers":[{"title":"24H","offer_id":45230660616353,"sku":"A361SBT24H","price":1400.0,"currency_code":"INR","in_stock":true},{"title":"28H","offer_id":44924786278561,"sku":"A361SBT28H","price":1400.0,"currency_code":"INR","in_stock":false},{"title":"32H","offer_id":45230660649121,"sku":"A361SBT32H","price":1400.0,"currency_code":"INR","in_stock":false},{"title":"36H","offer_id":45230660681889,"sku":"A361SBT36H","price":1400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/files\/novatec-front-alloy-hub-the-bike-affair-901433.png?v=1747446047"},{"product_id":"novatec-front-alloy-track-hub","title":"Novatec Front Alloy Track Hub","description":"\u003cp\u003eThe Novatec A565SBT Front Alloy Track Hub is engineered for single-speed and fixed-gear riders who demand reliability and control. Designed with advanced rim brake compatibility, this hub delivers the seamless braking response and clean aesthetics ideal for track and urban cycling.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmooth and Sealed for Longevity: \u003c\/b\u003eEquipped with high-quality sealed bearings, the hub minimizes friction while shielding the internals from water, dirt and debris. This enhances smooth rotation and significantly extends the hub’s service life, making it a dependable companion for high-performance riders.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTrack-Optimized Simplicity: \u003c\/b\u003eTailored for single-speed and fixed-gear setups, this front hub supports minimal maintenance and maximum efficiency. Its clean design ensures no-nonsense function, perfectly suited for the fast-paced demands of velodrome racing or stylish urban commuting.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eElegant and Functional Design: \u003c\/b\u003eFinished in sleek anodized black and stamped with the Novatec name, the A565SBT hub is as stylish as it is reliable. Its minimalist design and high-performance features make it a standout upgrade for cyclists who value craftsmanship and precision.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eCrafted from premium aluminum alloy, the hub maintains a low weight without compromising strength. This balance makes it an ideal choice for competitive cyclists who seek both speed and durability in their track components.\u003c\/i\u003e\u003c\/p\u003e","brand":"Novatec","offers":[{"title":"32H","offer_id":44924786311329,"sku":"A565SBT32H","price":3280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/files\/novatec-front-alloy-track-hub-the-bike-affair-263495.png?v=1747446047"},{"product_id":"novatec-front-centerlock-disc-hub","title":"Novatec Front Centerlock Disc Hub","description":"\u003cp\u003eThe Novatec D471TSBTCL Front Disc Hub brings precision braking and sleek aesthetics together in one performance-driven package. Designed with a Centerlock rotor interface, it offers smooth and secure rotor attachment, enhancing braking consistency in all weather conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEngineered for Durability: \u003c\/b\u003eBuilt with premium sealed bearings, the hub ensures smooth rotation while protecting the internal components from water, dust and trail debris. This added protection not only reduces friction but also increases the hub’s lifespan, making it ideal for rugged off-road and all-weather riding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLightweight Yet Strong: \u003c\/b\u003eConstructed from high-grade aluminum alloy, this hub is both lightweight and incredibly durable. Its low weight supports agile handling and quicker acceleration, while the robust build withstands the rigors of demanding terrains without compromising performance.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eModern Compatibility: \u003c\/b\u003eThe Centerlock system simplifies rotor installation and ensures optimal alignment, ideal for riders who prioritize efficiency and ease of maintenance. Whether you're racing down gravel trails or navigating tight corners in cyclocross, this hub supports confident control under pressure.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFinished in an elegant matte black, the Novatec D471TSBTCL adds a touch of class to any wheelset. It’s a go-to choice for cyclists who seek top-tier functionality with a refined, modern look that complements performance bikes with clean, professional aesthetics.\u003c\/i\u003e\u003c\/p\u003e","brand":"Novatec","offers":[{"title":"32H","offer_id":44924786344097,"sku":"D471TSBTCL 32H","price":1875.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/files\/novatec-front-centerlock-disc-hub-the-bike-affair-619279.png?v=1747446047"},{"product_id":"novatec-front-disc-hub","title":"Novatec Front Disc Hub","description":"\u003cp\u003eThe Novatec D761SBT Front Disc Hub is engineered for mountain bikers who demand strength, stability and consistent braking. Designed to handle aggressive off-road conditions, this hub is the ideal foundation for building a tough and responsive MTB wheelset.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eReliable and Durable Design: \u003c\/b\u003eCrafted from lightweight yet robust aluminum alloy, the hub body resists harsh impacts without weighing you down. Its solid steel axle provides the backbone for exceptional load-bearing capacity, delivering optimal rigidity even under extreme trail stress.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmooth Rolling Efficiency: \u003c\/b\u003eEquipped with two high-quality industrial sealed bearings, this hub ensures low friction and long-lasting performance. The sealed system keeps out water and grime, maintaining smooth rotation and reducing maintenance needs on muddy or dusty trails.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDisc Brake Compatibility: \u003c\/b\u003eThe 6-bolt disc brake interface offers compatibility with a wide range of MTB rotors, giving you powerful and reliable stopping power across terrains. Whether you’re bombing descents or maneuvering tight corners, this hub offers dependable control.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eWith 32 spoke holes for added strength and wheel stability, the Novatec D761SBT is built to take on demanding mountain rides. Its balanced construction of durability, precision and weight makes it the go-to hub for serious MTB enthusiasts.\u003c\/i\u003e\u003c\/p\u003e","brand":"Novatec","offers":[{"title":"32H","offer_id":44924786376865,"sku":"D761SBT32H","price":1700.0,"currency_code":"INR","in_stock":false},{"title":"36H","offer_id":45230661042337,"sku":"D761SBT36H","price":1700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/files\/novatec-front-disc-hub-the-bike-affair-8805833.png?v=1761110050"},{"product_id":"novatec-front-road-disc-hub","title":"Novatec Front Road Disc Hub","description":"\u003cp\u003eThe Novatec D981SB-12 Front Disc Hub is a premium component built for road cyclists who demand top-tier braking precision and long-lasting performance. Whether you're racing or training, this hub delivers consistent stopping power and sleek aesthetics.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEngineered for Control: \u003c\/b\u003eDesigned with disc brake compatibility, it provides powerful and responsive braking under all weather conditions. The result is better control during descents, sharp turns, or emergency stops—offering a safer, more confident ride.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOptimized Strength and Weight: \u003c\/b\u003eFeaturing a 28H\/24H spoke configuration, the hub strikes an ideal balance between lightweight construction and reliable strength. It’s perfect for high-performance road wheels that need to be agile without compromising structural integrity.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCrafted for Endurance: \u003c\/b\u003eWith its precision-machined aluminum body and sealed bearing system, the D981SB-12 offers durability that stands up to the demands of competitive cycling. It’s the ultimate choice for riders looking to upgrade their disc brake road setup with confidence and style.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe 12x100mm thru-axle design ensures a secure, stiff front-end connection that improves handling and responsiveness. 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Whether you're racing or exploring, this hub delivers strength and performance you can count on.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe hub features a 6-bolt disc brake mount for easy integration with most modern MTB braking systems. 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