{"title":"New arrivals","description":"\u003cp\u003eHomepage New arrivals row: newest in-stock products, without spares and consumables (tubes, axles, tools, cables, lubricants...). The full list stays at \/collections\/new-arrivals.\u003c\/p\u003e","products":[{"product_id":"giro-agilis-mips-helmet","title":"Giro Agilis Mips Helmet","description":"\u003cp\u003eThe Giro Agilis Mips Helmet combines a sleek road profile with Mips technology for an added measure of protection during certain angled impacts. It is designed for riders who want dependable performance across road and mixed-surface routes.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSecure Roc Loc 5 Mips Fit: \u003c\/b\u003eThe Roc Loc 5 Mips system combines fit and positioning adjustments in one integrated setup. 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Provides two degrees of float (one degree in each direction) for efficient pedaling with a touch of movement. Eliminates lateral sliding while allowing slight angle adjustments.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eYour Perfect Fit Awaits: \u003c\/b\u003eSelecting the right SPD-SL cleats to suit your biomechanics and riding style is paramount. Seek guidance from your local bike shop or professional bike fitters to determine the ideal float for you and optimize your cleat position for a seamless ride.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmooth Installation, Enhanced Performance: \u003c\/b\u003eOnce you have chosen your ideal cleats and determined the perfect position, installation is simple. Apply a dab of grease to the captive nuts on your shoe's base and torque the bolts to Shimano's recommended setting (5-6Nm) using a 4 mm hex bit.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eExplore the range of float options, unleash your cycling potential, and enjoy a smooth and rewarding journey on every ride.\u003c\/i\u003e\u003c\/p\u003e","brand":"Shimano","offers":[{"title":"SM-SH10 (Red)","offer_id":40229222776993,"sku":"ISMSH10","price":1310.0,"currency_code":"INR","in_stock":true},{"title":"SM-SH11 (Yellow)","offer_id":43136924090529,"sku":"ISMSH11","price":1310.0,"currency_code":"INR","in_stock":true},{"title":"SM-SH12 (Blue)","offer_id":43136924123297,"sku":"ISMSH12","price":1310.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/files\/shimano-spd-sl-road-cleats-the-bike-affair-937286.jpg?v=1713323073"},{"product_id":"shimano-sm-sh45-spd-sl-cleat-cover","title":"Shimano SM-SH45 SPD-SL Cleat Cover","description":"\u003cp\u003eThe Shimano SM-SH45 SPD-SL Cleat Cover is your perfect companion for preserving your cleats and enjoying enhanced walkability. Designed to fit SPD-SL Cleats (SM-SH10\/SM-SH11\/SM-SH12), these covers ensure a smooth transition from cycling to walking.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProtect Your Cleats: \u003c\/b\u003eSay goodbye to premature cleat wear caused by walking. The SM-SH45 Cleat Cover shields your valuable cleats from abrasion, ensuring they remain in excellent condition for longer.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBetter Walkability: \u003c\/b\u003eWith improved traction and stability, these cleat covers offer better walkability on various surfaces. Walk confidently without the awkwardness of slippery cleats on hard surfaces.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEasy to Use: \u003c\/b\u003eThe SM-SH45 Cleat Cover is a breeze to put on and take off. Its user-friendly design allows for effortless installation and quick removal, making it a practical and convenient accessory.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCompatible with Shimano SPD-SL Series: \u003c\/b\u003eDesigned by Shimano, the SM-SH45 Cleat Cover perfectly complements the SPD-SL Cleats series, ensuring a seamless fit and optimal performance.\u003c\/p\u003e","brand":"Shimano","offers":[{"title":"Default Title","offer_id":39827186778273,"sku":"ESMSH45","price":1480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/files\/shimano-sm-sh45-spd-sl-cleat-cover-the-bike-affair-906263.jpg?v=1713322965"},{"product_id":"castelli-evoluzione-shorts","title":"Castelli Evoluzione Shorts","description":"\u003cp\u003eThe Castelli Evoluzione Shorts are designed for road cyclists seeking supportive, comfortable riding shorts without the additional coverage of bib straps. Positioned as an accessible option within Castelli's cycling apparel, they incorporate construction features developed for more demanding riding. They suit recreational cyclists, regular training rides and those progressing from unpadded sportswear to dedicated cycling shorts. Unlike ordinary athletic shorts, the Evoluzione is designed around the seated cycling position, making it better suited to repeated pedalling movements and extended contact with the saddle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eComfort While Riding.\u003c\/strong\u003e Managing perspiration and maintaining a consistent fit are important during longer rides, particularly in warm conditions. The fabric construction helps move moisture away from the skin while providing durability during repeated use. Its anatomical shaping follows the rider's body in a forward-leaning position, while additional flexibility around the legs accommodates pedalling without excessive restriction. The result is a garment intended to remain comfortable through changing riding positions rather than simply fitting well when standing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePractical Riding Considerations.\u003c\/strong\u003e These shorts are intended to be worn directly against the skin, without underwear, to minimise additional seams and potential friction. Correct fit is essential because loose material can bunch around the saddle, while excessive tightness can create pressure during prolonged rides. Riders should use Castelli's sizing chart rather than relying entirely on their usual casual clothing size. For regular riding in India's warm climate, washing the shorts after use and allowing them to dry thoroughly helps maintain fabric condition and hygiene. These are dedicated cycling shorts rather than casual shorts intended for off-bike activities.\u003c\/p\u003e","brand":"Castelli","offers":[{"title":"L","offer_id":44533811806369,"sku":null,"price":5299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/products\/castelli-evoluzione-shorts-the-bike-affair-767149.jpg?v=1710591026"},{"product_id":"birzman-uncage-side-draw-bottle-cage","title":"Birzman Uncage Side Draw Bottle Cage","description":"\u003cp class=\"p1\"\u003eIntroducing the Birzman Uncage Side Draw Bottle Cage, a revolutionary design that offers unparalleled versatility for both right-hand and left-hand use. With its symmetrical assembly, chamfered edge, and secure bottle retention, this bottle cage provides a seamless and efficient solution for every cyclist.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSymmetrical Design for All Handedness: \u003c\/b\u003eNo need to worry about handedness with the Uncage Side Draw Bottle Cage. Its symmetrical design allows for assembly according to your preference - use it as a right-hand or left-hand bottle cage with equal ease and convenience.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eEffortless Bottle Access, Secure Retention: \u003c\/b\u003eThe unique chamfered edge of the Uncage Side Draw Bottle Cage ensures that you can remove and replace the bottle with ease while riding, without breaking your flow. Yet, it also offers a secure grip on bottles ranging from ⌀72mm to ⌀78mm and a length of 250mm and under, ensuring your hydration stays in place during even the bumpiest rides.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAttachment Compatibility: \u003c\/b\u003eThe bottle cage is equipped with a bracket at the rear end, allowing for easy attachment with the Birzman Uncage Repair Kit (BM17-UNCAGE-RP-KIT). When changing sides, simply swap the bracket to the other end for seamless compatibility.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDurable and Reliable: \u003c\/b\u003eCrafted from high-quality materials, the Birzman Uncage Side Draw Bottle Cage guarantees durability and reliability for all your cycling adventures. Trust this bottle cage to securely hold your water bottle and stay in perfect condition ride after ride.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eEfficiency and Convenience Combined: \u003c\/b\u003eWith the Uncage Side Draw Bottle Cage by Birzman, you get both efficiency and convenience in one package. Stay hydrated and focused on your ride with this versatile and secure bottle cage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eExperience unmatched versatility with the Birzman Uncage Side Draw Bottle Cage - get yours now and enjoy seamless hydration on every ride.\u003c\/i\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Birzman","offers":[{"title":"Default Title","offer_id":39828510867617,"sku":"BM17-UNCAGE-SIDE_Std","price":1175.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/products\/birzman-uncage-side-draw-bottle-cage-the-bike-affair-346382.jpg?v=1710588601"},{"product_id":"sks-top-cage-bottle-cage","title":"SKS Top Cage Bottle Cage","description":"\u003cp class=\"p1\"\u003eIntroducing the SKS Top Cage Bottle Cage, a lightweight and reliable solution to keep your water bottle secure during your bike rides. Crafted from high-strength flexible plastic, this bottle cage offers a perfect balance of lightness and stability, ensuring ease of use and durability.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eLightweight and Sturdy Design: \u003c\/b\u003eThe SKS Top Cage is designed to deliver top performance. Its lightweight construction makes it easy to carry, while the high-strength flexible plastic ensures long-lasting stability. You can trust this bottle cage to securely hold your water bottle, even during rough rides.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eEasy Bottle Access: \u003c\/b\u003eThanks to the flexible material, inserting and removing your drinking bottle is a breeze with the SKS Top Cage. Stay hydrated on the go without any hassle, knowing that your water bottle can be effortlessly accessed whenever you need it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eVersatile Compatibility: \u003c\/b\u003eThis bike water bottle holder is not just limited to standard cycling bottles. It is also suitable for accommodating 1.5-litre PET bottles, offering you more options for hydration during longer rides. The Top Cage's flexible design can securely hold a variety of bottle shapes, ensuring a perfect fit.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eChoose Your Style: \u003c\/b\u003eExpress your personal style with the SKS Top Cage available in five different colors. Match it to your bike's aesthetics or stand out with a bold hue—the choice is yours!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSecurely Fixed with Variable Hook: \u003c\/b\u003eThe SKS Top Cage features a variable hook that ensures a secure fit for different bottle shapes and sizes. No matter the terrain, you can rely on this bottle cage to keep your water bottle firmly in place.\u003c\/p\u003e","brand":"SKS","offers":[{"title":"Black","offer_id":39828783988897,"sku":"10425","price":1200.0,"currency_code":"INR","in_stock":true},{"title":"Blue","offer_id":39828784054433,"sku":"11183","price":1100.0,"currency_code":"INR","in_stock":true},{"title":"Green","offer_id":39828784087201,"sku":"11184","price":1200.0,"currency_code":"INR","in_stock":true},{"title":"Red","offer_id":39828784119969,"sku":"11185","price":1200.0,"currency_code":"INR","in_stock":true},{"title":"White","offer_id":39828784021665,"sku":"11115","price":1150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/files\/sks-top-cage-bottle-cage-the-bike-affair-4463063.png?v=1761955153"},{"product_id":"guee-sio-dura-silicone-bar-tape","title":"Guee Sio Dura Silicone Bar Tape","description":"\u003cp\u003eDiscover the essential tape of the Guee collection – the Sio Dura Silicone Bar Tape. Sio Dura, short for \"durable silicone,\" offers innovative properties that redefine your cycling experience.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUnrivaled Durability\u003c\/b\u003e: Sio Dura is engineered to outlast the competition. Crafted with premium German silicone raw material, it's built to provide exceptional durability, ensuring it stands up to the rigors of your rides for longer than other silicone tapes on the market.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSupreme Hand Grip\u003c\/b\u003e: Say goodbye to uncomfortable handlebars. Sio Dura offers an outstanding hand grip, allowing you to maintain full control of your bike. Enjoy confident handling even in challenging conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEco-Friendly Choice\u003c\/b\u003e: We care about the environment. Sio Dura is produced using green manufacturing processes, making it an eco-friendly choice for conscientious cyclists.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEasy Re-Wrapping\u003c\/b\u003e: Need to make adjustments or replacements? No problem. Sio Dura's self-sticky property allows you to re-wrap your handlebars multiple times without leaving any adhesive residue. It's hassle-free and convenient.\u003c\/p\u003e","brand":"Guee","offers":[{"title":"Black","offer_id":39829229240481,"sku":"GU-BT02-X2A1-BK","price":3600.0,"currency_code":"INR","in_stock":false},{"title":"Grey","offer_id":41376731136161,"sku":"GU-BT02-X2A1-GY","price":3600.0,"currency_code":"INR","in_stock":false},{"title":"Orange","offer_id":41376731168929,"sku":"GU-BT02-X2A1-OG","price":3650.0,"currency_code":"INR","in_stock":false},{"title":"White","offer_id":41919261442209,"sku":"GU-BT02-X2A1-WH","price":3650.0,"currency_code":"INR","in_stock":false},{"title":"Red","offer_id":45799464698017,"sku":"GU-BT02-X2A1-RD","price":3600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/products\/guee-sio-dura-silicone-bar-tape-the-bike-affair-620109.jpg?v=1722256182"},{"product_id":"birzman-navigator-sb-top-tube-bag","title":"Birzman Navigator SB Top Tube Bag","description":"\u003cp class=\"p1\"\u003eIntroducing the Birzman Navigator SB Top Tube Bag, the perfect solution for cyclists seeking convenience, functionality, and accessibility during their rides. With a spacious touch screen window, compatibility with wired and wireless charging, and adjustable straps, this bag revolutionizes your cycling experience.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStay Connected with a Large Touch Screen Window: \u003c\/b\u003eThe Navigator SB features a generously-sized 19 x 9 cm touch screen window that is compatible with 6.8\" displays. Stay connected on your rides, access navigation apps, and keep track of your journey without slowing down or risking your safety.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWired and Wireless Charging Compatibility: \u003c\/b\u003eNever worry about running out of battery again. The Navigator SB is designed to accommodate both wired and wireless charging. The internal pocket is specially crafted to hold mobile banks, and a charging port allows for convenient wired charging during your rides.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSecure and Versatile Attachment: \u003c\/b\u003eThe Navigator SB fits perfectly on your bike with adjustable and trimmable self-engaging Velcro straps. These versatile straps can accommodate top tubes ranging from Ø20 to Ø50 mm, ensuring a secure and snug fit for various bike frames.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003ePremium Quality and Durability by Birzman: \u003c\/b\u003eAs a trusted brand in the cycling industry, Birzman delivers excellence in every product. The Navigator SB Top Tube Bag is crafted with top-quality materials, ensuring reliable performance during all your cycling adventures.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eEffortless Access to Your Essentials: \u003c\/b\u003eWith the Navigator SB Top Tube Bag, your essentials are always within reach. Stay connected, navigate with ease, and keep your devices charged for a seamless and enjoyable ride.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eUpgrade Your Cycling Experience: \u003c\/b\u003eEnhance your cycling experience with the Birzman Navigator SB Top Tube Bag. Navigate, charge, and ride with confidence and convenience.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eKeep your devices powered up and your journey on track with the Birzman Navigator SB Top Tube Bag. Upgrade your cycling gear and enjoy the ultimate navigation and charging companion.\u003c\/i\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Birzman","offers":[{"title":"Default Title","offer_id":39834314637473,"sku":"BM20-NV-SB_Std","price":3750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/products\/birzman-navigator-sb-top-tube-bag-the-bike-affair-505496.jpg?v=1710588131"},{"product_id":"birzman-roadster-e-saddle-bag","title":"Birzman Roadster E Saddle Bag","description":"\u003cp\u003eThe Birzman Roadster E Saddle Bag provides 0.4 litres of space for carrying small ride essentials such as a spare tube, tyre levers and compact tools. Its unobtrusive shape keeps the setup neat beneath the saddle.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSecure Velcro Mounting: \u003c\/b\u003eSelf-engaging Velcro straps attach the bag to the saddle rails and seatpost for a stable fit during riding. This simple mounting system also makes the bag quick to install or remove when needed.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdded Weather Protection: \u003c\/b\u003eWater-repellent 210D PU and 45C tarpaulin materials help protect carried items in changing conditions. Waterproof fabric underneath adds extra protection from road spray and mud while making the base easier to clean.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eReflective Practical Details: \u003c\/b\u003eReflective elements improve visibility in low-light conditions, while an integrated rear loop provides a mounting point for a compatible safety light. The bag measures approximately 16 x 9 x 6 cm for compact everyday carrying.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eBirzman Roadster E Saddle Bag combines compact 0.4-litre storage, secure attachment and practical weather protection for everyday cycling.\u003c\/i\u003e\u003c\/p\u003e","brand":"Birzman","offers":[{"title":"Default Title","offer_id":39834369917089,"sku":"BM20-RD-E_Std","price":1990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/products\/birzman-roadster-e-saddle-bag-the-bike-affair-903869.jpg?v=1710588128"},{"product_id":"birzman-roadster-ii-saddle-bag","title":"Birzman Roadster II Saddle Bag","description":"\u003cp\u003eThe Birzman Roadster II Saddle Bag provides 0.4 litres of storage for carrying small ride essentials such as a tube, tyre levers and compact tools. Its slim profile keeps the setup discreet beneath the saddle.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNarrow, Rider-Friendly Shape: \u003c\/b\u003eThe approximately 4 cm narrow body is designed to reduce the chance of the rider’s thighs rubbing against the bag while pedalling. This makes it well suited to road, gravel and mountain bike use.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSecure Dual-Strap Mounting: \u003c\/b\u003eTwo Velcro straps secure the bag to the saddle rails and seatpost for a stable fit during riding. A rear light attachment loop also provides a convenient position for a compatible safety light.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWater-Repellent Construction: \u003c\/b\u003eThe 300D polyester material features a water-repellent finish with reflective straps for added visibility. Waterproof fabric underneath helps protect the contents in muddy or wet conditions while making the bag easier to clean.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eBirzman Roadster II Saddle Bag combines compact 0.4-litre capacity, secure mounting and a slim shape for carrying essential ride gear without unnecessary bulk.\u003c\/i\u003e\u003c\/p\u003e","brand":"Birzman","offers":[{"title":"Default Title","offer_id":39834444988577,"sku":"BM13-PO-SB06-RD2_Std","price":1990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5869\/2257\/products\/birzman-roadster-ii-saddle-bag-the-bike-affair-167468.jpg?v=1710588190"},{"product_id":"2xu-uq6551e-ankle-socks-3-pack","title":"2XU UQ6551E Ankle Socks 3 Pack","description":"\u003cp\u003eThe 2XU Ankle Socks 3 Pack is designed to provide unparalleled comfort with every step. Featuring a seamless toe cage, these socks eliminate the irritation often caused by seams, ensuring a smooth fit against your skin. The soft cushioning strategically protects the heel and ball of your foot, offering extra support where you need it most.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStay Dry and Fresh: \u003c\/b\u003eThanks to the advanced moisture-wicking fabric, these ankle socks keep your feet dry and comfortable throughout the day. The material effectively draws sweat away from your skin, helping to prevent blisters and keeping your feet cool and fresh, no matter how intense your activity.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePerfect Fit: \u003c\/b\u003eWith their snug, no-slip design, the 2XU Ankle Socks stay securely in place. You won’t have to worry about your socks slipping down into your shoes during workouts or daily wear. This reliable fit ensures you can move confidently and comfortably in any situation.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eValue Pack: \u003c\/b\u003eWith three pairs in each pack, you get exceptional value and convenience. Ensure you always have a fresh pair ready, whether for daily use or your next workout session. 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